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Team Canada x lululemon
The Team Canada x lululemon Collection is a story of transformation: of the courage, strength, and collaboration required to compete at the highest levels.
As part of the core team responsible for bringing this vision to life for Beijing 2022, I was counted on to support in design and production at every stage of the development and execution of the campaign over four product drops.
Creative Director: Shaun Samson
Art Director: Andrew Passas
Senior Designer: Henry Barros
Senior Copywriters: John Cross, Kat Hertz, Kim Budziak
Design: Ryan Kearns, Tim Chuang, Ryan Murray
Product
Prior to the campaign work, our team was brought in to support the product team with the design and applications of graphics and trims. I worked with the senior designer to set standards; test and determine scale and placement; and approve colour and quality of applications across a range of products and accessories.
Campaign
During the campaign my focus was in the digital space; creating layouts for .com, paid advertising, discovery placements, as well as owned and partner social channels.
To build out the more than 600+ assets required for the campaign, we had a toolkit of elements and a design language that we could apply to any situation.
Photoshoot
In the lead up to the six-month long campaign, I was asked to review all campaign deliverables and create a document outlining the art direction, styling, outfitting, and all required shots for each athlete ambassador and talent we had on set. This work was crucial in ensuring we had everything we needed for all touch points.
Photography: Ibrahem Hasan
Reactive Social Content
During the Games, I was a part of the team producing live reactive content in support of the lululemon ambassadors as they lived through their Olympic journeys.
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