Always up to something.
My multi-disciplinarian nature tends to get me involved in things like brand development, design thinking, art direction, illustration, design systems, and the discovery of the underlying form.
Unless I'm not.
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Recent Work
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lululemon
Design, Layout, Pre-production
Team Canada x lululemon
The Team Canada x lululemon Collection is a story of transformation: of the courage, strength, and collaboration required to compete at the highest levels.
Read more. →
Team Canada x lululemon
The Team Canada x lululemon Collection is a story of transformation: of the courage, strength, and collaboration required to compete at the highest levels.
Read more →
Beyond Capture Studios, Inc.
Rebrand, Website
Going beyond all expectations
Going beyond all expectations
Still Creek Crows
Logo, Website, Cover Art
Still Creek Crows
Matt Rose and Britt McKillip, veterans in the music industry, are forging new musical ground as the Americana/Pop duo Still Creek Crows. They needed a logo and a website with art direction to tie it all together for their debut singles and full-length release for early 2021.
They wanted something that could establish a visual style without holding them too close to any one genre of music.
Still Creek Crows
Matt Rose and Britt McKillip, veterans in the music industry, are forging new musical ground as the Americana/Pop duo Still Creek Crows. They needed a logo and a website with art direction to tie it all together for their debut singles and full-length release for early 2021.
They wanted something that could establish a visual style without holding them too close to any one genre of music.
lululemon
Event Space Concept
Your Signature Movement
#boobtruths was an Instagram campaign aimed at providing a platform to help demystify and open dialogue around what is, in many ways, a taboo topic—boobs.
The success of the campaign led to it being leveraged into the launch of lululemon’s new line of bras, and transformed the purpose of the pop-up space at Seawheeze 2019.
I was asked to research, develop and present conceptual designs to provide direction to an external agency on how to adapt the space to meet a new, more elevated creative direction.
Your Signature Movement
#boobtruths was an Instagram campaign aimed at providing a platform to help demystify and open dialogue around what is, in many ways, a taboo topic—boobs.
The success of the campaign led to it being leveraged into the launch of lululemon’s new line of bras, and transformed the purpose of the pop-up space at Seawheeze 2019.
I as wasked to research, develop and present conceptual designs to provide direction to an external agency on how to adapt the space to meet a new, more elevated creative direction.
Personal Project
Illustration
The People I See
Drawing strangers for practice and to better understand what features make a character unique using simplified lines qualities and minimized colour palettes.
The People I See
Drawing strangers for practice and to better understand what features make a character unique using simplified lines qualities and minimized colour palettes.
Greater Vancouver Board of Trade
Stage Backdrop
A Conversation with the Obama's
Design and art direction for A Conversation with Former First Lady Michelle Obama, and A Conversation with President Barack Obama hosted by the Greater Vancouver Board of Trade.
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A Conversation with the Obama's
Design and art direction for A Conversation with Former First Lady Michelle Obama, and A Conversation with President Barack Obama hosted by the Greater Vancouver Board of Trade.
Read more. →
We For She 2018
Interactive Installation
Building Equality Together
We For She is an annual conference hosted by the Province of British Columbia, the Greater Vancouver Board of Trade and the Women’s Enterprise Centre that champions gender diversity in leadership as a business imperative.
In 2018, the organisers wanted to end the conference with a massive group project. They had visions of each participant writing small, personal pieces of advice on a sticky note and then placing the note on a large wall—the accumulation of which would paint a picture. The message: ‘EQUALITY’.
I was tasked with designing the overall system and application process for the installation.
Building Equality Together
We For She is an annual conference hosted by the Province of British Columbia, the Greater Vancouver Board of Trade and the Women’s Enterprise Centre that champions gender diversity in leadership as a business imperative.
In 2018, the organisers wanted to end the conference with a massive group project. They had visions of each participant writing small, personal pieces of advice on a sticky note and then placing the note on a large wall—the accumulation of which would paint a picture. The message: ‘EQUALITY’.
I was tasked with designing the overall system and application process for the installation.
Emboss Babe
Logo, Stationery
Suburban Craft
Logo design and stationery for a custom crafting online shop with a focus on empowering others to express themselves through custom gifts.
Suburban Craft
Logo and stationery for a custom crafting online shop with a focus on empowering others to express themselves through custom gifts.
Greater Vancouver Board of Trade
Labelling System
Theatre Seating for Two-thousand
In 2019, the Greater Vancouver Board of Trade hosted A Conversation with President Barack Obama. Unfortunately, the venue for the event was not set up for large-scale, theatre seating.
They needed 2,252 chairs to be marked with seat, row and section numbers and the venue needed the chairs returned without any marks or adhesives left on them—assembled in under forty-five minutes.
Based on a prototype I made from a sticky-note, I was able to design a label and system that met all of the requirements and was able to be distributed to a team of six volunteers with very little instruction.
Theatre Seating for Two-thousand
In 2019, the Greater Vancouver Board of Trade hosted A Conversation with President Barack Obama. Unfortunately, the venue for the event was not set up for large-scale, theatre seating.
They needed 2,252 chairs to be marked with seat, row and section numbers and the venue needed the chairs returned without any marks or adhesives left on them—assembled in under forty-five minutes.
Based on a prototype I made from a sticky-note, I was able to design a label and system that met all of the requirements and was able to be distributed to a team of six volunteers with very little instruction.
